I have being reading about the dramatic increase in the sales and use of tablet computers this week. The tablet is rapidly becoming the technology device of the moment with technology providers who have not developed in this area being reported in the media as suffering badly.
It seems in recent years that the force of substitution of product, particularly in the technology sector, is changing the fortunes of organisations by the month. The compact camera is under threat from the smart phone, the laptop from the tablet - what next.
Apparently the "Phablet" is on the rise; a cross over between the phone and the tablet. The dilemma has got to be the size in the pocket versus the useful size of the screen I'm not sure how this gets balance as some of these new smart phone seem to be getting larger to accommodate application functionality above that of size. Seeing how many expensive phones are getting cracked screens as a result of being too big for the pocket seems to emphasise this point.
Some reviewers are predicting a tablet and a small flip phone as an alternative or a blue tooth device connected to a tablet as the solution; the market is moving quickly so we will know quite soon.
Porter's classic 5 forces model asks some pertinent questions of companies whilst formulating their business strategy and the older tools are often the best and the area of the force of product substitution is at the forefront at present.
No comments:
Post a Comment