Tuesday, 26 January 2010

Razor Blade Business Model

I have been printing today in preparation for a business architecture course in early February. I have been upgradng the printing and output quality by going down the colour printing route.

One aspect that is interesting is it is cheaper to buy a new colour laser printer with a set of cartridges doing a 1000 pages per cartridge than buying refills!

It also seems that cheaper printers give smaller starter cartridges and sell the printer cheaper to get you on the hook. A modern example of the old razor and blade business model.

Throwing out a printer because replacing cartridges costs substantially more than a new printer isn't very environmental either. Mad world.

Another feature I thought about was Dr Kano where colour printing of course material has become an example of a delighter moving to basic or hygiene. At one time , not that long ago colour output was rare due to the cost and now more the better -performer- or even expected- hygiene.

Mind you some organisations ban colour printing due to cost; having seen the Staples invoice I see why!

Expectations on handouts drive up the cost of production and therefore the training charge. Do you want lower day rates or higher quality output? Tell me.

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